Project No. 1

“Florida in Context” A Fine Art Photography Exhibition March 1-April 10th
Featuring work by
Virginia Hoffman and friends Matt Allision, Salvatore Brancifort, Brian Bruan, DaleAnn Clancy and Richard Porter
at the

Sarasota County Visitor Information Center and History Center
701 North Tamiami Trail, Sarasota, Florida

Long exposure photograph by Virginia Hoffman of an abandon house at the edge of an orange grove along a county road.

The exhibit showcases photographic images of old Florida buildings, abandoned factories, unintentional still lives
and vistas, including relics of boom-and-bust development. According to Hoffman, “Florida in Context,” showcases images that reveal old Florida. “I try to capture the unusual, the ordinary, the ignored and rejected,” she says. “Perhaps
I can stimulate an interest in preserving places that sit quietly in the dust by revealing their essential rustic beauty.” Hoffman says she employs various methods in her work, including alternative processing techniques and mixed-media, including encaustic or painting with wax. The artist captures her images during her travels on the region’s back roads, often with fellow photographers. “It always fascinates me when I go on a trip with my buddies and we come back after photographing a place or thing and I discover that they saw something I didn’t see. I’m also struck by the way they expressed something that I photographed in one way but has become so different after being translated through their aesthetic and mind’s eye.” She says the unofficial name of the unofficial group is the “Pinhole Wizards.

A portion of the proceeds from this exhibition will go to the “Friends of the History Center”.

For more information contact: Virginia Hoffman • 941-400-5217 • virginiahoffman@mac.com